FossAI Sports
Practical AI training for the people running athletic programs, built around the actual work and the student data rules nobody else is taking seriously.
The Problem
Athletic directors and coaches are being told to use AI by people who have never run a practice, managed a contest schedule, or written an email to a parent about playing time. A vendor comes in, shows a highlight reel that generates itself, and leaves. Administration asks whether the department has an AI plan. Nobody has explained where the line is, what the department is allowed to put into these tools, or which parts of the job the tools are actually good at.
Meanwhile the real work is sitting there. Handbooks that need a rule change pushed through 40 pages. Board reports built from participation numbers and transportation costs. Contest change notices, weather cancellations, officials communication. Session plans for a half field and eleven players instead of eighteen. The email about playing time that has been sitting in drafts for three days. That work is exactly what these tools are good at, and almost nobody is teaching it in athletic department terms.
The part that gets skipped is the part that matters most. An athletic department handles eligibility determinations, injury and concussion documentation, discipline files, and academic records, all on minors. Some of it is covered by FERPA. Some of it, including athletic training records and mental health referrals, sits under a different framework with higher stakes. A coach pasting a parent complaint into a personal free account on their phone is a materially different risk than the same coach using a licensed institutional account, and nobody has walked the department through the difference.
The honest position is that the rulebooks have not caught up. The NCAA, the NFHS, and most state associations are either silent or still moving. Waiting for them is not a plan. The professional move is to write your own policy now, train the staff against it, and be able to show an administrator or a business office what the department decided and why.
Who This Is For
Time back on scheduling, handbooks, eligibility paperwork, board reporting, and parent communication. Usually funded from a professional development line.
Coach education at scale, relief on registration and parent communication, and consistency in how players are evaluated across a large staff.
Session planning, film workflow, scouting, player feedback, and recruiting support, without crossing a rules line or inflating a family's expectations.
Recruiting operations, compliance defensibility, roster and transfer portal workload, and donor communication.
The Program
One curriculum, delivered as live workshops and as a self-paced program. Every course opens with a task the room already resents, shows the tool failing at something on purpose, puts hands on keyboards inside the first twenty minutes, and ends with the participant holding a finished artifact.
What these tools actually do, the difference between a general purpose assistant and the AI already inside Hudl, Veo, Trace, and your registration platform, and the five categories of department work where they produce usable output. Includes a live failure demo where the tool invents a state association rule citation, and the verification habit that catches it. Participants leave with a prompt structure that works on the first or second attempt.
What FERPA covers inside an athletic department and where the boundary actually sits, plus the records that are not FERPA but carry higher stakes, including athletic training, concussion protocol, and mental health referrals. Covers the never-paste list, hands-on de-identification, and why a personal free account is a different risk than a licensed one. The department leaves with a one-page AI acceptable use policy in draft that administration can review.
Handbooks, the annual update grind, and the plain language version for families at a lower reading level. Board and budget narratives built from participation and transportation data without pasting anything identifying. Job descriptions and interview questions for sports the AD has never coached, plus contest logistics and the meeting follow-up that never happens.
The emails nobody wants to write: playing time, cuts, discipline, injury, a coach complaint. The structure that works, and the single highest value technique in the program, which is reading your own draft back as an angry parent and fixing what it finds. Also crisis communication under time pressure, language access for families, and booster and donor writing that does not read like a form letter.
Building a multi-week training block with progressions, and adapting a session for a rained-out gym or half the roster. An honest assessment of what the AI inside Hudl, Veo, Trace, and Pixellot is actually doing and where it is unreliable. Individual player feedback and development plans that are specific and defensible, and a clear statement of where AI has no business in coaching judgment.
Division level realism across D1, D2, D3, NAIA, and JUCO, and how to stop a tool from producing a target list weighted toward names the family recognizes. What makes an AI-written coach email obviously AI-written, and why an email the player did not write is worth less than one they did. Eligibility Center and academic tracking workflows, and the line between supporting a family and representing an athlete.
A box score, three notes, and a final score become a recap, three captions, and a newsletter blurb, with a style instruction that kills the breathless tone AI defaults to in sports writing. A weekly rhythm a coach can sustain in season. Plus image, likeness, and consent rules when the subjects are minors, and why AI image generation involving actual students is off limits.
Choosing a tool stack and building a request your technology director can approve rather than fight. A shared prompt library the whole staff can pick up, and a department assistant loaded with your handbook and policies, configured for privacy before any document goes in. Ends with a 90-day rollout plan carrying real names and real dates.
Live Workshops
$3,500
75-minute session plus a 45-minute breakout, association or league event
$5,500
4 hours, up to 25 participants, virtual or on site
$8,500
7 hours, up to 40 participants, on site
Custom
Multiple buildings, phased delivery, 60-day follow-up
Every live workshop includes the participant workbook, the takeaway template pack, a 30-day post-workshop question window by email, and the department AI policy draft produced during Course 2. Travel beyond the Mid-Atlantic is billed separately and quoted before the engagement is confirmed.
Self-Paced Program
Opening course by course
Four of the eight courses are recorded and open for enrollment now. The rest are in production. The self-paced program is built from the workshop material after it has been delivered to a live room, so it follows the workshops rather than leading them. The full program and license prices are published here so you can plan a budget line and are indicative until the program is finished. Join the list and you will hear as each course opens.
$149
Any one course, with its video lessons and hands-on lab, and 12 months of access from purchase. Four of the eight are recorded today.
$697
All eight courses, the lab briefs, and a certificate of completion, with 12 months of access from purchase. In production.
$2,450
Full program, up to 15 staff seats, admin progress view. 12 months of access from the licence purchase date, and every seat ends on that date. In production.
Any certificate of completion issued under this program is not an accredited or state-recognized credential.
Why FossAI
The compliance half
Bryan Fossi served as Chief Data, Analytics and AI Officer in a federal command, and currently leads an AI/ML and data intelligence practice at a consulting firm. The data governance requirements in that work are tighter than anything a school district or an athletic department is going to hand him. That is the reason the guardrails course is the flagship rather than the compliance tax at the end of the day.
The sideline half
Bryan is a former college soccer player and a former college coach who evaluated and recruited prospects. He spent nine years as a varsity high school head coach with multiple District Championships and Coach of the Year recognition, and currently coaches in an MLS Next Academy. The examples in the room come from the job, not from a generic productivity deck.
How The Brands Fit
Promoted Soccer Consultants is the sports brand, and it carries the club and high school relationships that put this material in front of the right rooms. FossAI Sports is where the training is built and sold, because an athletic director justifying a professional development line item to a business office is buying from an AI advisory practice rather than from a soccer company. Both operate under Promoted Soccer Consultants, LLC, which is stated plainly here rather than left for someone to work out from an invoice.
The full course-by-course curriculum page is in production and will be linked here when it is live.
What We Will Not Claim
Every firm in this market has a list of things it promises. This is the list of things we do not, published in the same place on every page.
That AI will replace headcount. We will tell you where it creates capacity. What you do with that capacity is a decision you make, not an outcome we promise.
A specific ROI or hours-saved figure. You will hear numbers from other firms. Ours come from clients who measured it and agreed to be quoted, or not at all.
That we can certify you as compliant. We build policy and practice. Your counsel signs off, not us.
That the assessment will tell you to do a lot of AI. Sometimes the honest finding is that your data is not ready and the first six months of work is unglamorous.
That AI improves win rates, player development outcomes, or recruiting results. There is no credible evidence for that.
That a certificate of completion is an accredited or state-recognized credential. It is not.
Any guidance that would have a coach or administrator put student-identifying information into a consumer AI tool.
That AI is a substitute for coaching judgment, player evaluation, or the relationship with a family.
Questions
Get Started
A handbook update, a board report, or the email sitting in drafts. That is the fastest way to tell whether this program is worth a line in your budget.
